agentic commerce

Agentic commerce is a form of commerce in which AI agents find, compare and buy products on a consumer's behalf.

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Agentic commerce refers to shopping in which an AI agent acts on a user's request to search for products, compare options, place orders and pay. Instead of typing search terms and browsing product pages themselves, consumers state what they want in natural language and leave the execution to the agent.

The term came into use as agents built on large language models gained the ability to operate external tools and payment systems.

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That is the core lesson from controlled experiments run by PayPal's agentic commerce team, the group working on how AI agents find products and complete purchas…


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