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Yelp

Yelp is an American company that runs an online platform for reviews of restaurants and local businesses.

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Yelp was founded in San Francisco in 2004. Users post and browse reviews and ratings of local businesses such as restaurants, clinics and repair shops, and advertising bought by businesses is its main source of revenue.

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On Yelp, a search for restaurants in San Francisco can return a full screen of paid listings before a single organic one.

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