Google Ads
Google Ads is Google's online advertising platform for placing ads in Google Search and across partner sites.
Google Ads launched in 2000 as AdWords and took its current name in 2018. Advertisers choose keywords and audiences, an auction sets placement and price, and ads appear in search results, on YouTube and on partner websites.
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Ad networks such as Google Ads made this work: readers got information, and publishers earned a fraction of a cent per impression.