Chipotle

Chipotle is an American fast-casual chain of Mexican-style restaurants known for burritos and bowls.

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Chipotle's full name is Chipotle Mexican Grill. Steve Ells opened the first restaurant in Denver in 1993. Customers choose their ingredients for burritos, bowls and tacos, and the chain operates restaurants across the United States and in some other countries.

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If Chipotle meets them and then adds free chips or a drink, that extra value builds loyalty.


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