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YouGov

YouGov is a British research company that runs opinion polls and market research through online panels.

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YouGov is a polling and market research company founded in London in 2000. It surveys political opinion, consumer attitudes and brand perception using large panels of respondents recruited online.

It conducts research in many countries, and its findings are widely cited in news coverage and corporate market analysis.

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In a consumer survey by ACI and YouGov, only 7% of fashion shoppers said they were willing to let an AI agent complete a purchase without human approval.

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