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WHOOP

WHOOP is a U.S. wearable technology company founded in 2012, known for its screenless fitness band and subscription-based health analytics.

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WHOOP is a U.S. wearable technology company founded in 2012 by Will Ahmed and headquartered in Boston. Its screenless fitness band and subscription app provide heart rate, sleep, activity and recovery metrics. In 2025 it introduced WHOOP Age, which estimates biological age from wearable data.

The service analyzes signals collected by the band to produce health measures. It also offers WHOOP Coach, an AI-powered feature that answers questions about a user’s data.

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Demand for screenless fitness bands grew 122% over the past year, and Whoop holds more than half of that segment.

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