OKR

OKRs, or objectives and key results, are a goal-setting framework that pairs what an organization wants to achieve with measurable results that show progress.

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OKR stands for objectives and key results. Each objective states a qualitative goal, and a small set of key results defines measurable outcomes that show whether the goal is being met. The method is generally traced to Andy Grove at Intel in the 1970s and spread widely after Google and other technology companies adopted it.

Organizations usually set and review OKRs each quarter, linking company-wide objectives to team and individual goals. Whereas key performance indicators (KPIs) are metrics tracked on an ongoing basis, OKRs define a change to be achieved within a set period together with the criteria for judging it.

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Quarterly OKRs Objectives and key results set measurable outcomes, such as pipeline volume or activation rate, that every experiment is scored against


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