Mixpanel

Mixpanel is a product analytics service made by the company of the same name, founded in the United States in 2009 and headquartered in San Francisco. It records user actions such as clicks, sign-ups and purchases in websites and mobile apps as events, and analyzes conversion funnels, retention and the behavior of user segments.

Unlike web analytics tools built around page views, it centers on individual behavioral events, and product teams use it to study feature usage and where users drop off.

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