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MicroStrategy

MicroStrategy is a U.S. enterprise analytics software company founded in 1989 and renamed Strategy in 2025.

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MicroStrategy is a U.S. company founded in 1989 by Michael Saylor, Sanju Bansal and Thomas Spahr. Based in Tysons, Virginia, it has provided enterprise analytics software including MicroStrategy ONE. Also known for its Bitcoin holdings, it changed its name to Strategy in 2025.

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ChatGPT played an unusual role in MicroStrategy’s 2025 fundraising: it helped Michael Saylor work through the design of a new financial instrument.

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