A-roll
A-roll is the primary footage of a film or video, such as an interview or a person speaking, that carries the story.
1 article
Last mentioned A-roll is the main footage that delivers the content of a film or video. It includes interviews, people speaking to the camera and dialogue scenes, where sound and picture together drive the story.
Editors build the structure of a piece from A-roll and then add B-roll, supplementary footage, between or over it to support the content. The term comes from A and B roll editing in film.
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