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Tobi Lütke

Tobi Lütke is a German-born Canadian entrepreneur who co-founded the e-commerce company Shopify and serves as its CEO.

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Tobi Lütke is a German-born entrepreneur and programmer who moved to Canada. Born Tobias Lütke, he co-founded Shopify in Ottawa in 2006 and serves as its CEO.

Shopify grew out of the store software he wrote to run his own online snowboard shop.

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On September 21, 2026, Shopify CEO Tobi Lütke said Shopify welcomes agent shopping and enabled Muse checkout with Shop Pay across all Shopify stores.

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