consent fatigue

Consent fatigue is the tendency of people who face repeated consent or approval requests to accept them out of habit without reading them.

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Consent fatigue occurs when frequent, similar requests, such as cookie consent banners, app permission prompts or privacy consent forms, wear users down until they click to agree without reading. Because it turns consent into a formality and leaves users unaware of what they have actually allowed, it is treated as a problem in privacy and security.

The same effect is a concern in human-in-the-loop designs in which an AI agent asks a person to approve each action.

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Asking humans to approve everything fails too: endless prompts cause consent fatigue, and tired people start rubber-stamping.


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